Those creative bus advertisements may impress you, and it is time to look inside. Advertisers look for every opportunity to make their product known, and I would say that handles in the bus or the subway are surely a good choice. When the passengers lose the balance in the moving bus or train, they will surely get themselves something to grab. And the touch with their advertisements is what the marketers really want. But, one thing I would say in advance, that some of the ads may look a little more scared. Help yourselves, and don’t forget to share with your friends.
Ponytail Train Handle
Local beauty salon franchise, Johnny Andrean launched a hair-strengthening product and wanted to communicate it with a low budget. (Advertising Agency: Fortune Indonesia)
Indus Pride: Beer Mug
(Advertising Agency: Ogilvy & Mather, Bangalore, India)
Harley Davidson Bike Handles
“Motorbike handles were mounted in busses and tramways of public transport to announce the arrival of new Harley models.” (Advertising Agency: Wirz Werbung/BBDO, Zurich, Switzerland)
Amnesty International: Hanging
(Advertising Agency: Tribal DDB, Hamburg, Germany)
(Advertising Agency: Sepia, Chile)
Whose hand are you holding?
The Big Pilot’s Watch – “Wear it here”
Images of the Big Pilot’s Watch are attached to the hanging straps in buses, so anybody who wishes to can easily try on the Big Pilot’s Watch, just on the way to the airplane. (Agency: Jung von Matt/Alster)
Social advertisement against woman abuse in Indonesia. (Advertising Agency: JWT, Indonesia, Jakarta)
(Advertising Agency: LG AD, Korea, Seoul )
Tie Train Handle
A neck tie in Tokyo’s trains was promising people more money. However, the funny thing it’s an ad for a loan company. (via)
This creative handle advertising campaign for Pepsi was featured on 3400 buses throughout USA.
FHM is renowned for its sexy covers and sexier articles. And because sex sells and attracts, the idea was simply to cover the handles in LRT trains with satin covers, a la a bondage situation. via